Insights
Revenue, marketing, and building a business worth more
CRO, marketing, sales, and AI perspectives for founders, plus profitability, valuation, and exit planning. By Ken Wisnefski.
Answers to common founder questionsArticles
11 articles shown
LatestHow a Chief Revenue Officer Can Help Your Business Grow
Ken Wisnefski explains how a Chief Revenue Officer aligns sales, marketing and customer success, builds a predictable pipeline, and helps founders scale beyond founder-led sales.
Read articleAvoid the Earnout Trap: Smarter Exit Strategies for Founders
Ken Wisnefski examines earnout structures, buyer control, tax considerations, and the preparation founders can make before negotiating an exit.
Why I'd Pass on The Business Broker
When is a business broker worth the fee? Ken Wisnefski examines commission math, confidentiality, alternatives, and the preparation that should come before a sale.
How to Maximize Your Business Valuation Before Selling
Ken Wisnefski shares how to prepare your business for a sale: strengthen earnings, reduce owner dependence, improve recurring revenue, and give the changes time to prove themselves.
Anthropic Is Having an Incredible Run. I Just Don't Think It Will Stay on Top for Long.
Anthropic's numbers are staggering and Claude is excellent. But betting a near-$2 trillion valuation on today's AI leader still leading in 2028 is a bet I wouldn't make.
What It Really Means to Be a Serial Entrepreneur
Serial entrepreneurship isn't about chasing the next shiny idea. It's about pattern recognition, disciplined execution, and knowing when to walk away.
SEO Fundamentals Every Small Business Should Master
You don't need an enterprise budget to rank. You need the fundamentals done consistently: intent-driven content, technical hygiene, and local signals.
Protecting Your Brand Reputation Online
In a world where a single review can travel further than a marketing campaign, reputation management is no longer optional.
Building a Social Media Strategy That Actually Converts
Vanity metrics feel good, but they don't pay the bills. Here's how to align social media with real business outcomes.
Lessons From Scaling a Startup to 100+ Employees
Growth breaks the systems that got you here. The founders who scale successfully are the ones willing to reinvent how they lead.
The Cash Flow Mistakes That Sink Small Businesses
Profitable businesses fail every day because they run out of cash. Understanding the difference is what keeps the lights on.
Practical guides
Direct answers to common questions from marketing and growth leaders.