Ken Wisnefski, Fractional CRO

Fractional CRO · Founder-led businesses

Marketing, Sales & AIOne Revenue Engine

I work directly with founders to align marketing and sales, strengthen the pipeline, and build a business that grows beyond the founder—with practical AI supporting execution.

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What I do

As your CRO, full-time or fractional, I take ownership of the entire revenue system, from the first time a buyer hears about you to the signed contract and beyond.

  • Align marketing and sales

    One set of goals, one scorecard, one definition of a qualified lead, and a clean handoff between teams.

  • Build a predictable pipeline

    Inbound, outbound and nurture programs that bring in the right buyers consistently, not in spikes.

  • Fix the sales process

    Qualification, follow-up, closing and compensation structures that turn more opportunities into revenue.

  • Make revenue forecastable

    CRM, dashboards and reporting that show what is coming, from where, and when.

  • Put AI to work

    Practical AI for prospecting, research, sales enablement and visibility in AI search, where buyers now start their research.

  • Get the founder out of the closing seat

    A sales engine that grows without depending on one person, which also makes the business more valuable.

Operating experience, not just advice

The perspective I bring comes from building the teams and revenue systems myself.

  • Built for scale

    Grew a company from zero to $10M+ ARR and #37 on the Inc. 500 in three years, then to $20M+ ARR—with no outside funding.

  • Sales execution

    Built a three-stage revenue engine—lead generation, qualification and closing—with a 35%+ close rate on qualified leads.

  • Hands-on leadership

    Led a 25+ person sales team, served 5,000+ clients, and built and sold five companies.

Philadelphia Business Journal Most Admired CEO · Featured on CNBC, Bloomberg and Fox Business

Past results reflect companies Ken built and led; they are not a guarantee of results for any client.

How we work together

One-to-one leadership, customized to your business—not a preset program.

  1. Assess

    Review your pipeline, conversion, team and reporting to identify the constraints holding revenue back.

  2. Align

    Set shared marketing and sales priorities, clear ownership and a scorecard built around your business goals.

  3. Execute

    Work directly with Ken to improve execution, review progress and adjust priorities as your business evolves.

We agree on scope, responsibilities, involvement and fees before work begins. Your team handles day-to-day execution, with Ken leading alongside them.

Talk with Ken about your revenue engine

Tell me where revenue stands today and where you want it to go. We’ll discuss your priorities and whether working together is the right fit.

Contact Ken