FractionalChief MarketingOfficer
A Builder's Perspective
Experienced marketing leadership, aligned with the needs of your business.
Drawing on more than two decades of building companies, managing teams, and allocating marketing investment, I work alongside owners and executive teams to clarify priorities, connect marketing to sales, lead resources, and turn strategy into an operating plan the business can execute.
Selected Client Experience
More than 5,000 client campaigns across industries, business models, and stages.
Amazon
Toshiba
Sam's Club
LegalZoom
The State of New Jersey
Blue Mercury
Aeropostale
Marriott Hotels
How I HelpYour Company
The role adapts to what your company needs most: strategic clarity, experienced leadership, stronger execution, and greater accountability.
Clarify The Strategy
I assess your market position, customer priorities, competitive environment, current channels, and performance data. From there, I help leadership establish a focused marketing strategy tied to the company’s commercial objectives.
Connect Marketing To Revenue
I work with marketing and sales leaders to improve how demand is created, qualified, measured, and converted. The goal is a clear view of where investment is working, where opportunities are being lost, and what deserves attention next.
Lead People & Execution
Strategy only creates value when teams can execute it. I help define responsibilities, establish operating rhythms, guide internal talent and agency partners, and give leadership an experienced point of accountability for marketing.
MyApproach
Understand The Business First
I learn how the company makes money, where growth is constrained, what customers value, and how leadership defines success.
Work As Part Of Leadership
I help owners and leadership teams make informed decisions about priorities, resources, talent, and investment.
Build Capability That Lasts
I put practical systems, reporting, team structure, and decision-making processes in place so the organization becomes stronger over time.
"More than two decades of building companies gives me an operator’s perspective on marketing investment, team leadership, changing direction, and business performance."
Frequently Asked Questions
What does a Fractional CMO do?
A Fractional CMO provides executive marketing leadership, connecting strategy, team priorities, investment, measurement, and revenue objectives without serving as a full-time employee.
Will Ken work with our existing team and agency partners?
Yes. Ken works as part of leadership while guiding internal talent and agency partners, clarifying responsibilities, and establishing practical operating rhythms.
How is this different from hiring a marketing agency?
An agency typically delivers defined marketing services. A Fractional CMO provides executive accountability across marketing decisions, people, partners, investment, and business alignment.
When should a company consider a Fractional CMO?
The role can be valuable when a company needs experienced marketing leadership, clearer revenue alignment, or stronger execution but does not need a full-time CMO.
Beyond Marketing
Need leadership across growth strategy and operations in addition to marketing?
Explore Chief Growth Advisor Services