Fractional CRO

Aligning Marketing, Sales & AI Into One Revenue Engine

I work hands-on with founder-led businesses as a Fractional CRO, leading marketing, sales, and practical AI as one revenue engine. Scope and involvement are agreed together. The priorities fit your business, not a one-size-fits-all plan.

Where we focus

Revenue grows when marketing, sales, and AI pull toward the same number. We focus on what needs to change first; any exit work is financial and operational preparation, not brokerage or financial or legal transaction execution.

Marketing and positioning

Clarify who you serve and why they buy, and point marketing at opportunities sales can close.

Sales and follow-through

Find where opportunities stall and help the team move the right work forward.

Practical AI in the revenue process

Use AI where it helps research, outreach, follow-up, and reporting, and see how your brand appears in AI search.

Revenue that builds business value

Predictable revenue that depends less on the owner also supports valuation. Exit preparation is readiness work, not brokerage or transaction execution.

Ken Wisnefski working with members of his team

How we work together

  1. 01

    Start with a conversation

    Tell me where revenue stands today, where you want it to go, and what is getting in the way.

  2. 02

    Agree on the priorities

    We identify the constraint and agree on scope, involvement, responsibilities, and fees.

  3. 03

    Work with your team

    I lead the revenue priorities hands-on, working alongside the people who do the work.

Discuss your next step

Tell me about your growth goals or plans to prepare for sale. We can start there.

Contact Ken